Introduction
In today’s highly competitive hotel industry, attracting more guests requires much more than a pretty façade or a good location. Today’s travelers compare, read reviews and seek personalized experiences before booking.
To fill your rooms and build customer loyalty, it’s essential to work on your visibility, your offer and your customer relations. Here are the concrete actions you can take to boost your hotel’s traffic. Article written with Chouette.
1. Optimize your online presence and booking channels
The majority of hotel reservations are made online. A high-performance website and well-mastered booking channels are your best assets.
What you need:
- A modern, fast, mobile-optimized website
- Professional, authentic photos of your establishment
- An online booking engine with secure payment
- A presence on key platforms: Booking, Expedia, Google Hotels
- An up-to-date Google My Business listing
The more visible and accessible your hotel is, the greater your chances of being chosen.
2. Work on your e-reputation and customer reviews
Customer reviews have a direct influence on booking decisions. Taking care of your e-reputation is now essential.
|
Actions |
Objective |
Impact |
|
Encourage customers to leave a review |
Increase the volume of positive reviews |
Enhance credibility |
|
Respond to all reviews, even negative ones |
Show that the hotel listens |
Improves brand image |
|
Highlight the best ratings |
Enhance quality of welcome and services |
Reassures future customers |
A good review can convince a hesitant customer to book with you.
3. Propose attractive offers and personalized experiences
To stand out from the crowd, vary your offers and create memorable experiences.
Examples of actions:
- Offer weekend packages or “stay + local activity” packages.
- Offer discounts on long stays
- Develop partnerships with local restaurants, spas or guides
- Personalize the welcome within-room attention (local products, welcome card)
Creating a unique experience makes customers want to come back… and recommend you.
4. Develop a targeted communication strategy
Good communication is essential to attracting a varied clientele.
|
Channel |
Recommended action |
|
Social networks |
Regularly publish photos, testimonials and special offers |
|
Newsletter |
Build customer loyalty with personalized offers |
|
Local advertising / Google Ads |
Target tourists and locals |
|
Partnerships with travel influencers |
Reach a large, qualified audience |
Regular, targeted communication generates traffic and direct bookings.
Conclusion
Attracting more customers to your hotel relies on a skilful blend of visibility, customer experience and communication. Stand out from the crowd, nurture your reputation and create a bond: these are the keys to boosting your bookings and building customer loyalty.
In an ultra-competitive market, every detail counts in transforming a visitor into a future customer… and then into an ambassador for your establishment.
